Summary

This week, Zeev Farbman, Co-Founder and CEO of Lightricks, joins Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory and podcast host, to discuss the shifting nature of the creator ecosystem, how he established an award-winning app development company, and much more!

🔥 Subscribe to our YouTube channel: https://www.youtube.com/@influencermarketingagency/?sub_confirmation=1

⚡️ Lightricks homepage: https://www.lightricks.com/

🙎‍♂️ Zeev’s LinkedIn: https://www.linkedin.com/in/zeev-farbman-b5926b37/

🚀 Start Your Next Influencer Marketing Campaign: https://bit.ly/3HwiHaJ

Lightricks, founded in January 2013, is a company that develops video and image editing mobile apps, known particularly for its selfie-editing app, Facetune. Headquartered in Jerusalem, the firm has over 450 employees. As of 2021, its apps have been downloaded over 500 million times. Lightricks apps include: Facetune, Videoleap and Photoleap

Show Notes:

(01:00) – Zeev’s background and story

(02:54) – Early days of Lightricks

(05:55) – How content Creators’ goals have changed

(08:37) – Initiatives to support mid-level Creators

(14:43) – Challenges with burnout

(18:39) – Power of user-generated content

(21:25) – Comparing content strategies and associated performance

(26:30) – Will AI-generated content be disruptive to the industry

(34:30) – Providing Creators with additional opportunities to monetize

🎧 Listen on:

Apple Podcasts: http://bit.ly/3W2egs7

Spotify: http://bit.ly/3VZiZux