Summary

On this week’s episode of The Influence Factor, we have Jake Karls, Co-Founder of Mid-Day Squares, a plant-based chocolate company, joining the CEO & Co-Founder of The Influencer Marketing Factory and the podcast host, Alessandro Bogliari.

Listen in to learn how Jake turned a nostalgic legacy product like chocolate into a booming brand!

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Middaysquares’s IG: @middaysquares

Jake’s IG: @JakeKarls_  

🚀 Start Your Next Influencer Marketing Campaign: https://bit.ly/3WfiYml

🎧 Listen on:

Apple Podcasts: http://bit.ly/3W2egs7

Spotify: http://bit.ly/3VZiZux

Show Notes: 

(00:37) – Forbes 30 Under 30 

(02:55) – How Mid-Day Squares started 

(05:21) – Entrepreneurship meets relatable entertainment 

(08:47) – Owning the manufacturing process and its associated challenges 

(11:45) – Chocolate disrupters 

(13:36) – Crucial skills learned along the way 

(16:12) – 80/20 Analysis 

(18:17) – Pricing structure 

(20:58) – Development of new flavors  

(22:15) – Innovation within a saturated market 

(23:43) – Post-funding decisions 

(27:15) – Words of advice to aspiring entrepreneurs 

(32:12) – Q&A