Summary

On this week’s episode of The Influence Factor, Sima Gandhi, Creative Juice CEO & Co-Founder joins the host of the podcast and CEO & Co-Founder of The Influencer Marketing Factory, Alessandro Bogliari. Together they discuss how content creators have transformed the industry and are entrepreneurs in their own right too.

🚀 Start Your Next Influencer Marketing Campaign: https://bit.ly/3cyJq9W   

⚡️ Full Episode https://link.chtbl.com/influencermarketing

Creative Juice: https://www.getjuice.com/

Sima’s Twitter: https://twitter.com/simagoo

Creative Juice on Twitter: https://twitter.com/getjuice

Creative Juice on TikTok: https://www.tiktok.com/@get.juice

Creative Juice on Instagram: https://www.instagram.com/get.juice/  

🔥 Subscribe to our YouTube channel: https://www.youtube.com/channel/UCH_Vl8-_NWIrZ8aq1cTMaWg 

🎧 Listen on:

Apple Podcasts: https://podcasts.apple.com/us/podcast/the-influencer-marketing-factory-podcast/id1587732837

Spotify: https://open.spotify.com/show/2xs8K3FMLvLvQNEXFiCiUF

Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9hbmNob3IuZm0vcy82YTg1NmFiNC9wb2RjYXN0L3Jzcw?sa=X&ved=0CAMQ4aUDahcKEwjoqJCHjKLzAhUAAAAAHQAAAAAQTw 

Show Notes:

(00:50) – Background on Sima Gandhi and the creation of Creative Juice

(6:12) – The mission and featured services that Creative Juice offers

(8:40) – Creator cash flow explained

(12:09) – Different creator revenue streams

(12:59) – Defining the differences between a content creator and a freelancer 

(14:39) – Building a team under a creator’s business 

(17:12) – Growing and scaling a creator business 

(21:20) – Setting goals as a creator for the purpose of sustainability

(23:20) – Growth of the middle class in the Creator Economy – projected to grow 150% within two years

(24:04) – Diversity of the creator economy

(25:39) – A Creative Juice success story

(26:50) – The importance of separating personal and business expenses

(28:38) – The creator community exchange

(29:32) – Combining passion with earning income

(30:48) – The future for Creative Juice