Summary

⚡️ Full Episode https://link.chtbl.com/influencermarketing

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Show Notes:

(2:00) What Is The Metaverse?

(5:00) Metaverse Terminology

(8:50) Virtual Economy in The Metaverse

(15:00) META and it Metaverse Projects

(20:00) Metaverse Case Studies and Examples (Roblox + Chipotle)

(28:00) The Metaverse and Ads

(30:20) The Metaverse and Influencer Marketing

🗞 Articles mentioned on this podcast:  

https://www.socialmediatoday.com/news/facebook-will-reportedly-reveal-a-metaverse-inspired-corporate-name-change/608609/

https://theloopgenz.substack.com/p/the-brands-guide-to-the-metaverse

https://nextnav.com/metaverse/

https://www.theinformation.com/articles/what-will-metaverse-be-worth-in-2025-our-guess-is-82-billion  

https://performancemarketingworld.com/news/marketing-in-the-metaverse-facebook-hires-10000-staff-to-build-next-gen-platform

Building the Metaverse Responsibly

https://www.cnbc.com/2021/11/02/nike-is-quietly-preparing-for-the-metaverse-.html

https://www.usatoday.com/story/money/food/2021/10/26/chipotle-boorito-2021-halloween-contest-virtual-costumes-covid/6170072001/

https://www.campaignasia.com/article/marketing-in-the-metaverse-the-biggest-opportunities-for-brands/473059  

https://www.theatlantic.com/sponsored/facebook-spa-2021/your-own-personal-main-street/3694/